I saw the new Chanel ad last night. Have you seen it?
Sorry its a mini-film not an ad. Directed by Baz Luhrmann with more than a nod to The Great Gatsby which he directed recently. It’s a follow on to the Moulin Rouge inspired Chanel ad of ten years ago also Luhrmann directed, which starred Nicole Kidman. Now Gisele Bundchen is the star. She is just like us. 30’s, husband, kid, surfboard…….
The husband called the mini film a load of insert many swear words. I think it is magnificent.
The whole thing plays out to an achingly fucking cool version of You’re The One That I Want from Grease…….Gisele surfs like a boss in her No 5 wetsuit and Chanel surfboard. She is positively Amazonesque. Strong. Stunning. Her legs are twice the length of normal legs. When she emerges from the sea, her hair isn’t a tangled mess, its sleek. She is a goddess.
Her husband sporting a baby blue suit and a seriously high maintenance beard watches on from their fucking amazing Hampton’s beachfront home. He looks troubled though. Gisele too looks troubled upon seeing him and dashes out of the sea with her sculpted by the angels themselves body, peeling off the wetsuit and slipping into some type of perfect white robe top, hair starting to fall perfectly into beach waves. Bearded husband’s distress is too great and he has left in his Range Rover with his driver. I want the Range Rover with driver even more than I want Gisele’s body. There is just so much coveting during this mini-film.
So then their beautiful child appears with her Nanny. Gisele gets ready, does her makeup , sprays her No5. Herself and the child have all the fun. The child asks no questions about why Mammy is putting make up on and is not continuously screeching “where are you going, why are you leaving me” and skips off with the nanny. Testament to how far from stylish I am and how much the mini film invokes the want, but I also even pause to admire the Nanny’s coat. Anyway Gisele finds a note from hipster husband quoting the song from Grease.
We don’t know whats wrong with him. Is Gisele too focused on her surfing, her job, the child and not giving him the attention he needs? Who knows? Not us. We only see glimpses of the note which just seems to quote the song. So Gisele goes off to work to be fabulous whilst looking at the note from beardy . Then its too much and she must leave. So she hops into her fucking amazing convertible and cries the most beautiful tears as she speeds into Manhattan to find beardy in a jazz club. He is there. He has changed from the newborn baby boy coloured clothes into a tux, bow tie open, of course. Her dress and earrings emblazoned with No. 5. Only Gisele can carry this off. Don’t try it anyone else.
Their eyes meet.All the love it there. They kiss and no doubt live happily ever after. Magnificent. It is all so glamorous and perfect and the best type of smug. Proper smug. Not fake smug that normal people think they can achieve by clean eating or having a tracker mortgage or never brings their child to McDonald’s smug but Hampton’s, range rover with driver, childcare staff who wear nice coats,fabulous job, perfect hair, beautiful tears whilst speeding into Manhattan in a convertible smug. THE BEST TYPE.
The rest of us cant have all of that but we can have a bottle of Chanel No.5 and a tiny sliver of this life. It is the best mini film. I have rewatched it many times. Bravo Chanel.
*whispers* I prefer Coco Chanel though and I would prefer a different Musical to provide the soundtrack to my life. Maybe My Fair Lady or Calamity Jane.